For this spot, we channelled our inner Sam Elliot and went for a subtle "Big Lebowski Opening Scene" feel. We needed a rugged cowboy - feeling character and we remembered the guy who won our beard and mustache collaboration event with
Damn Handsome Grooming Co. His name is Mike Pixley and he races vintage sports cars and has a sweet mustache... so he seemed rugged enough.
This spot features many of our other friends including Jeff and Jodi Bodtke, Rob Bodtke, Jonny Jermyn, Carrie Heath, Sydney Hill, Consuelo Salazar, Jeremy Shank, Angel Andrews, Jada Brown, Jarrett Blackmon, Bridget Blackmon, Bisera Urdarevik.
Most of this spot was shot using our Sony FS700. We alternated between shooting at 24fps and 240fps. We used our Kessler dolly track and K-Pod to track our "frozen" scenes. Some scenes were shot on our Canon C100 w/Atomos Ninja monitor.
We took this project from concept to completion, including story development, scripting, casting, storyboarding, all production and post production. Voice Over provided by the talented Jack Baer.